SWOT Analysis

Dear Management Doctor,

I trust all is well. I took your Planning Management class in Memphis, TN and it was a tremendous learning opportunity for me. I was wondering if you have or can direct me to an internal SWOT analysis-type product/template that I may use for a Planning Department for which I was recently hired as its new director. Thought I would reach out to you.

Thank you.

J. Leslie Bell, AICP
Greensboro, NC

Dear Leslie, Good to hear from you. I don’t have a specific template for Planning Departments but your can use the standard SWOT analysis template which uses Strengths, Weaknesses, Opportunities and Threats. Pull up SWOT analysis on the Internet and you will see many examples. Hopefully, one of our readers has completed a recent example for a planning department that they can share with us. I have used two books in the past that include SWAT analysis. You may want to look at these but you may have just as much luck on the Internet. They are, Strategic Thinking: A Four Piece Puzzle by Bill Birnbaum, and Key Management Models, a Prentice Hall publication. Have fun with this, it is a good exercise.

the Management Doctor


Reader Response

Attached is a blank template I have used for my department – this is the original version downloaded from the web via the address on the bottom.

I like the format with the notes on the sides.

Thomas R. Poupard, AICP
Director of Department of Development & Planning Services (DPS)

free_SWOT_analysis_template